FITUR 2011 – My Thoughts
I’ve just got back from a week in Madrid where I attended FITUR 2011, the first time I’ve attended this trade show. Here are my musings on the event and on Madrid itself…
- It’s amazing how few people at FITUR speak English. We had around 25 meetings over 3 days, and I was only able to do 1 of them, as all the others spoke Spanish only. Thankfully Katrin, our
European sales rep, was there as she speaks fluent Spanish – sorry for leaving you with all the work Katrin… - Vietnam’s stand was nicely designed for a change, but with one big problem – the theme was 1000 Years of Hanoi, which took place last year. No-one outside Hanoi gave much of a damn then, hard to see anyone caring now
- Pricing at FITUR is extremely reasonable – 1.35 euros for a coffee, 3 euros for a sandwich etc. A welcome change from the disgusting price gouging that goes on at ITB Berlin and WTM in London every year
- Madrid’s metro system is ridiculously cheap – 1 euro per journey, anywhere in the city. Compare this to London where one stop will cost you 4 pounds. This is what happens when you run a public transport system for the benefit of travellers rather than shareholders
- If you’re attending an event at the Feria de Madrid, stay in Barajas – it may be a fairly grim suburb but it’s 10 minutes from the airport by bus/metro, and 10 minutes from the Feria. And it has some great restaurants, particularly La Caprichosa and my favourite, El Txoko de Ander, which served me up the best food I’ve had in a long, long time
- Hats off to the staff at the Hotel Don Luis in Barajas, who were extremely helpful and tolerant despite me losing my room card (twice), and asking them to print stuff for me on a regular basis. Gracias. And at 60 euros a night including breakfast and internet, it was a bargain!
Chocolate con churros is the world’s finest meat-free breakfast and can keep you going for hours- Madrid is a beautiful city, with some stunning architecture, great art galleries and some of the best value food/drink anywhere in Europe (2.60 euros for a chorizo sandwich and a big glass of Rioja, right by the main Plaza del Sol for example). Easy to get around and a beautiful big
park – the Retiro – when you need a break - Airport security is getting silly. Note to security staff – we might find it less annoying if you were polite & friendly while asking us to jump through your various pointless hoops, instead of treating us like potential terrorists
I can’t say I’ll be back at FITUR next year – not a lot of point unless I somehow learn to speak Spanish before then (not beyond the bounds of possibility – I picked up a fair bit last week and it’s not entirely dissimilar to French) – but I will definitely return to Spain, if only to eat & drink myself silly for a few days!
Madrid image gallery below:


